Playout with the Masters.

We’re excited about the future and what we can achieve for our customers

Download Brochure
Playout with the Masters.

SAM has years of experience in playout and are leading the charge in this new age of software defined solutions and IP. We’re excited about the future and what we can achieve for our customers.

Morpheus playout

Our flagship playout system is the most agile and powerful playout automation solution on the market today.

- The most comprehensive feature set of any comparable product plus 99.999% reliability
- Unlimited secondary events with unrivalled timing flexibility using our unique MediaBall technology
- Highly responsive live event handling. Able to deal with sports events or breaking news with flexible user interfaces
- Easily adapt to changing on-air requirements through the life of the system, lowering the total cost of ownership
- Playlists can be intelligent, with business logic embedded in the event structures. This reduces the demands on scheduling, operators, and reduces on-air errors

Find out more

Morpheus screenshot

We know that no two businesses are the same. Our playout solutions are flexible enough to accomodate any style of operation. We work very closely with our customers to understand their priorities for today’s demands and for the future.


ICE product

ICE Channel-in-a-Box

This flexible, scalable product delivers automated channel playout, lets customers deploy revenue-generating services quickly, proven on air for the most demanding requirements.

Find out more

ICE Delivers:

  • The most comprehensive feature set of any comparable product plus over ‘5 nines’ reliability
  • It dramatically increases efficiency while reducing complexity.
  • Integrates seamlessly with your existing environment
  • Perfect for a huge range of operations including single channel, multi-channel, multi-region, delayed (+1,+3 etc) and multi-platform environments

Find out more


  • ICE SDC realizes fully-featured broadcast channels with a pure software implementation
  • Forms part of a full IP standards based ecosystem for playout.
  • Utilizes Morpheus and ICE technology to provide SAM's industry leading flexibility and reliability

Find out more Find out more
Masterpiece 12G-SDI Control Switcher

Masterpiece - 12G-SDI Master Control Switcher

With an intuitive and compact control panel, SAM’s Masterpiece 12G-SDI offers unbeatable master control operation. This is essential in today’s complex master control environments where decisions have to be made quickly by operators across multiple channels to ensure the quality of output that’s required.

Find out more

Interested in more information about Playout?